1. Content
Good, informative, enriching and importantly original content is what keeps user traffic flocking back to the most popular websites. Content that has been plagiarised will be discovered and your credibility shattered. Structure your website promotion around your content. Ensure that your content is interesting and that the information is meaningful to the user. The language you use is of the utmost importance. Keep your target audience in mind while writing, think about the kind of language they use, what kind of reasoning, or turn of phrase they will be most influenced by.
2. Search engine Optimisation and Meta tags
Search engine optimisation (SEO) is crucial to achieve a good page ranking which translates into more traffic. SEO must factor into your website promotion and website advertising tactics. Take care in writing unique title tags with keywords for all your pages along with descriptions and keywords.
Meta tags are bits of information that describe your website content to the search engine spiders such as meta descriptions, keywords etc, therefore having relevant and unique Meta tags that describe the content of each page of your website will go a long way to increase website traffic and bolster website promotion. Don't forget about Meta robots, and robots.txt this I crucial for how search engine spider crawl your site